广告主：Cardstore是美国一家卡片专卖店，为用户提供各种精美的卡片，适用于不同的场合。
　　
　　广告执行：营销人员在网络上发布了一家Rehtom公司运营总监的全职职位，职位要求如下：
　　
　　Must be able to work 135+ hours a week （每周工作135小时）

　　Ability to work overnight, associate needs pending （做好熬夜的准备，并时刻准备着）
 
　　Willingness to forgo any breaks （愿意放弃所有的休息）

　　Work mostly standing up and/or bending down

　　Must be able to lift up to 75 lbs. on a regular basis

　　Ph.D. in psychology or real-life equivalent

　　Crisis management skills a must

　　Ability to manage a minimum of 10-15 projects at one time

　　Ability to communicate at all levels (basic to advanced)

　　Ability to improvise

　　Proficient in handling sticky situations (literally and figuratively)

　　Ability to coordinate multiple, often conflicting, schedules

　　Ability to make independent decisions on behalf of others

　　Ability to work with associates with minimal ability

　　Ability to work in a chaotic environment

　　Frequent travel; minivan driving experience a plus

　　Excellent interpersonal skills and a collaborative approach

　　Flexible when it comes to surprise requests

　　Demonstrated knowledge and experience in negotiating, counseling and culinary arts

　　Unlimited patience

　　Understanding of social media, mobile devices and video games

        Understanding of finance

　　Understanding of medicine

　　Selflessly driven

　　Valid driver’s license, CPR certification and Red Cross membership

　　Ability to wear several hats, professional and domestic

　　Positive disposition at all times
　　
　　在网络面试的过程中通过和应聘人员详谈这些工作安排，所有的应聘人员无不震惊，大家都表示不能接受这样的工作，
　　
　　但面试人员却说“当下就有几百万的人在做这样的工作”
　　
　　应聘者不相信的问“谁啊”
　　
　　“妈妈”.....所有面试人员都震惊了....感动得一塌糊涂...
　　
　　最后广告语：母亲节，给你们的妈妈送一张卡片吧..