“Dance Dictionary”是运动品牌Puma于去年在社交平台上针对青少年推出的活动,用舞蹈动作的形式来传达某个信息。在最新的宣传短片中,一批舞蹈爱好者们用舞蹈激情诠释了莎士比亚笔下《哈姆雷特》最出名的独白:
To be, or not to be, that is the question.
Whether ’tis nobler in the mind to suffer
The slings and arrows of outrageous fortune,
Or to take arms against a sea of troubles
And by opposing end them. To die—to sleep,
No more …
“Dance Dictionary”在国内的活动名为“用舞动说话“通过微博平台进行宣传。邀请粉丝根据舞者的动作形态猜测他们说要表达的意思(多数为网络红词),并且配合线下活动。
十动然拒
喜大普奔
躺枪
Project: Puma Dance Dictionary
Client: PUMA
Advertising Agency: Grey, London, United Kingdom